Behavior Change Case Study: LA Department of Water & Power – The Shared Solar Program By Kate O'Brien Once LADWP acknowledged the skewed trends in solar participation, the utility began promoting its programs in lower-income communities and communities of color. These areas, which the State of California had designated as 'disadvantaged', were the same ones where LADWP's data had shown little to no solar penetration. "LADWP prioritized solar infrastructure installations atop homes in those neighborhoods, enabling households to host solar power generation and earn money by selling excess electricity back to the grid." But, even after focusing its efforts in underrepresented areas, LADWP staff saw that participation still trended toward homeowners who were, on the whole, wealthier and whiter. | |
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